![]() Platforms like Facebook and Google are taking a hefty cut and are directing the rules of the game. ![]() Traditional publishers have lost approximately 66% of their revenue over the past decade, adjusted for inflation. Privacy regulations are important, but we expect more from the tech giants in terms of providing consumers with control over personal information.Įither we all accept the $330 billion ad-tech industry treating us as their products, exploiting our data and starving publishers of revenue or we reject the surveillance economy and replace it with something better that works for everyone. We feel that we are being tracked, tagged, and exploited. In many eyes today’s internet is broken, and users are suffering the most. More mobile browsers than ever perform ad blocking by default, and mostly all browsers support it in some form. A report by Hubspot states that at the end of 2019, as many as 527 million people worldwide were using mobile browsers that block ads by default, a 64 % increase from 2016. ![]() The value proposition for the consumer has been the prospect of more relevant and personalized ads, but at which cost? The attention economy and personalized online experiences are polarizing us as we get pulled deep down into the various rabbit holes relating to politics, religion, science and other very important topics.Īccording to Forbes, 76% of internet users report being uncomfortable with what tech companies are doing with their personal data, and more than 25% are estimated to be using ad blockers. Companies pay large sums for highly targeted ads that deliver the right message and offer at the right time and right place. Platforms such as Facebook, Google and the like entice us to spend more time using their applications in order to collect more data and to capitalize on our attention by selling ads.
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